BRECKENRIDGE BREWERY
BREW CHALET
BRIEF
(in a modern tweet)
Build a disruptive booth that is portable, can be used indoors or outdoors, serve beer, and be easy to set up.
APPROACH
First we started with an extensive conceptual phase, exploring ownable and show stopping, yet functional, booths for Breckenridge Brewery. Not only did it need to serve beer, but it also needed a second deck for an epic view of their summer concert series and musical festivals. From sketch after sketch. Floor plan after floor plan. And gut check after gut check. We whittled down the concepts to 3.
And from there picked the A-Frame Cabin: a tiny house built on a 30ft x 9ft trailer, equipped with 6 taps, a fold down deck, roll up front door and garage side wall, and upper deck for viewing. Now Breck Brewery can transport a piece of Breckenridge to anywhere they park it.
Creative Direction
Senior Art Director: Brian Kronberg
Senior Copywriter: Vince Van Bael
Builder/Fabricator: MitchCraft Tiny Homes